Financial Freedom starts at Wallstone

The Financial Planning Company

About Wallstone

'Our Focus, Your Future'

We work with executives, small business owners and individuals alike to help them build a Financial Plan that revolves around them. We do this through a clearly defined and transparent process delivering personalised solutions based on each individual’s personal circumstances.

We offer a unique proposition which we believe truly adds value to you and your family, no matter what stage in life you’re at. Everything we do at Wallstone revolves around YOU, your goals, dreams and aspirations and what needs to be done to achieve these.

Everyone is different and that’s why our culture here at Wallstone is different – we’re here to understand YOU, and how you want your money to work for you. We’re here to put in place a plan for you and not some life insurance company. We’re here to help you understand and not confuse you with complicated investment and product jargon.

Your Financial Bucket

Wallstone Corporate Brochure Download

Our Team

2014-06-12 07.31.32

Gerry Moran

Gerry has been working as a Financial Services professional for over 18 years in various roles advising clients in all areas of wealth accumulation and wealth management. Gerry graduated from the University of Limerick with a BA Hons Degree in 1997, is a Qualified Financial Adviser (QFA) and also holds the internationally recognised designation of Certified Financial PlannerTM.

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Ruairí McMahon

Ruairí has over twenty seven years experience in the financial services industry.  He has worked with a number of Ireland's leading life assurance companies, investment and private banking firms. He has been providing financial advice to clients since 2000. He specialises in the areas of retirement planning and wealth management. Ruairí graduated from the University of Limerick with BA European Studies in 1991, is a Qualified Financial Advisor (“QFA”) and holds the internationally recognised designation of Certified Financial PlannerTM.


Diarmuid Corcoran

Diarmuid joined the Wallstone team in 2017 and has a wealth of experience in the financial sector. With responsibility for Protection and Risk Management solutions at Wallstone, Diarmuid leads with his experience from companies such as PricewaterhouseCoopers, BDO Accountants & Allied Irish Bank. Diarmuid graduated from UCD in 2006 with a Hons Degree in Commerce and is also a member of the Institute of Chartered Accountants Ireland and the Institute of Bankers

Why Choose Wallstone?

Wallstone is a customer focused financial planning firm. We are here to help YOU and not to generate profits for some life assurance company.  Our financial advisors are highly qualified and having each worked in industry for over 20 years, they each possess a wealth of experience and expertise in advising clients in financial matters.  Wallstone has very strong business affiliations with a number of established accountancy firms in Limerick.

We provide unbiased, independent financial advice that is customised for you. We offer you advice on all aspects of financial planning and can also arrange financial products from a broad number of product providers. We can help you take control of your finances and offer clear, flexible and transparent solutions.  We can provide you with direction and meaning to your financial decisions

If you are saving for retirement, we can help you put in place a plan to help ensure that you will have enough money when you stop working to maintain your standard of living.  You will have peace of mind knowing that you are saving enough and are making prudent investment decisions.

So you have decided to stop working and have received your pension plan retirement options but cannot navigate through the complexity. As retirement planning experts, we can outline your retirement options in a jargon free manner and then recommend the most appropriate option(s) for you.   We can then recommend and arrange your purchase of an annuity or investment into an Approved Retirement Fund.

If you have money to invest, be it a regular amount or a lump sum, in a pension plan, Approved Retirement Fund or personal wealth, we have a solution. We identify and arrange suitable investments specific to your requirements as cost and tax-efficient as possible.

We can help you identify potential risks to your financial security and the potential risks to your family and business and help you take precautionary steps to control the financial impact by having appropriate protection cover in place e.g.  life assurance both personal and for your business and income protection for you.

If you need help in planning your finances and cannot work out if you will have enough money,  for example,  to retire or pay for University Fees at a future date . We can help you by setting out a financial road-map for you which will show you where your financial position needs to be and how best to get there from your current location.  We use cash-flow modelling software to better illustrate your possible financial future and address and plan for potential shortcomings.

Tom & Betty – Their experience of Wallstone.



Financial Planning


At Wallstone, we truly believe that Personal Financial Planning can help you meet your life goals through the proper management of your finances. Life goals may include purchasing a house, saving for university education, planning for retirement or financial independence.

A Financial Plan can help you work out where you are now, what you need in the future and what you must do to reach your goals. In essence a Financial Plan is a ‘Financial Road Map’ which sets out where you want to get to and how best to get there from your current location.

Personal Financial Planning provides direction and meaning to your financial decisions. It allows you to understand how each financial decision you make affects other areas of your finances. By viewing each financial decision as part of the overall plan, you can consider its short and long term effects on your life goals. You can also adapt more easily to life changes and feel more secure that your goals are on track.

The process adopted at Wallstone involves gathering relevant personal and financial information, setting life goals and identifying their financial cost, examining your current financial situation and developing a strategy or plan for how you can meet your goals given your current and future plans.

At Wallstone, we use Financial Planning Software to enable you visualise future cashflow requirements based on your key lifetime goals.

We can help you to answer the BIG questions that interest you most:

Questions like…

  • How much do I need to earn, save or sell my business for in order to give me what I want out of life?
  • When, precisely, can I afford to stop doing the things that have become a drag…and start to do the things I really enjoy?
  • What do I have to do to ensure I NEVER run out of money?
  • Exactly what level of investment return do I need to achieve my objectives?


A true Financial Plan is however always a ‘Work In Progress’ as it is constantly changing as our lives change. Hence, a review of the Personal Financial Plan is carried out periodically to monitor your progress towards your goals and to review your situation and adjust the recommendations, if needed, as your changes occur.



See 'Your Financial Bucket ' video



Retirement Planning & Pensions

Pension adviceNot exactly the most exciting topic in the world, but nonetheless, it's either 'Urgent' or 'Important', depending on what stage in life you are at! At Wallstone, we specialise in helping clients take back control of their retirement arrangements and provide solutions unique to them.

Did you know that you can invest your pension funds directly in commercial or residential property, public or private equity or even gold is at a fraction of cost of a traditional insured arrangement? All this in a tax exempt environment.

We offer a clear, flexible and transparent solution that puts you in control, providing online access to your account and up-to-the-minute portfolio valuations at a very competitive cost. So if you are a small business owner thinking about the future or a highflying professional taking about retiring, you need to talk to us. We will help to answer the big questions like;

Will I be all right?

Can I afford to?

How much is enough?

Wallstone – taking the Pain out of Pensions!


investing your money

At Wallstone, we adopt a sensible and a straightforward approach to saving and investing and believe in four key principles;

Diversification is key;

Risk and return are related;

Capital markets work;

Costs Matter;

We listen to what each individual is trying to achieve and recommend a suitable portfolio aligned to their goals and objectives. We can provide you with access to fund managers from around the globe or can organise passive portfolios for those who want to have a more direct input into managing their wealth. For further information, feel free to browse our Investment Process and Philosophy document below or check out our Pension Model Portfolios designed to deliver returns consistent with your attitude to investment risk and return.

Protection & Risk Management

Life Cover

income protection

Term assurance provides low cost life and/or serious illness cover for a fixed premium over a specified term of years. The cost and the sum assured remain fixed for the entire term.  At the end of the term the policy simply lapses. Your premiums have produced no monetary return, but they have provided peace of mind both for you and your dependants. There are two main types:

  • Level Term
    In this case the sum insured remains the same for the term of the policy.
  • Convertible Term
    This provides the same basic insurance cover as level term assurance, but with an option to convert the policy into another type at a later stage without having to undergo a medical examination or additional proof of good health at that time. The extra cost for convertible term compared with level term is typically about 5-10% depending on age and smoking status.

A guide to life insurance cover

Serious Illness

Also known as Critical Illness Cover or Specified Illness Cover it provides a Lump Sum in the event of Critical Illness. A critical illness policy normally pays out a tax free lump sum on the diagnosis of certain specified critical illnesses. Most policies will pay out following the diagnosis of heart disease, stroke, renal failure, cancer, paralysis, major organ transplant and coronary artery bypass surgery as well as a range of other conditions. The financial consequences of suffering a major life changing illness can be very substantial. The one-off payment from this type of policy is designed to help you cope with these costs which will typically include the need to adapt your home or car and/or undertake training for a different occupation.

A guide to serious illness cover


Income Protection

Income Protection is different from Redundancy cover, a s it covers you against an accident or ill health, rather than against losing your job and distinct from Critical Illness as it pays you an income rather than a lump sum.

The amount of benefit that is paid out from an income protection plan is set when the policy is taken out. Benefit can also be called cover or sum assured. There is a maximum benefit which will vary from one insurer to another but is normally around 75% of gross income. The benefit is normally paid monthly to the policyholder after a set deferment period and is not taxable. This type of policy is pure protection insurance so there is no cash in value at any time.

A guide to income protection


Estate and Succession Planning


Succession planningEstate and Succession Planning is essential where you have accumulated wealth over your lifetime and you are considering gifting assets during your lifetime or leaving assets to your family or others on death.   Failure to plan could result in a forced sale of a gifted or inherited asset and result in significant tax and legal costs when you die.

We help you create an inventory of your assets and outline your possible future needs and cash requirements.  This will assist us in advising you on the timing and affordability of any gift planning.

Before gifting assets, it is prudent to plan, to ensure that assets are transferred in the most tax efficient manner.  In conjunction with your Tax Advisor,  we will ascertain if any reliefs or exemptions are available.  Failing to plan may result in these assets being reduced by Capital Acquisition Tax (CAT) in the form of inheritance or gift tax. The dual effect of CAT rates increasing and the CAT tax free thresholds reducing over the last number of years means estate planning has become a consideration for a greater number of people.


CAT Thresholds
Tax treatment of ARF on death

We review your estate plan with you on a regular basis as adjustments may be required from time to time to reflect changes to your will,  beneficiaries,  value of assets, tax and legal matters.




There are five compelling reasons for business succession planning:

1)      Tax

A succession plan can reduce, and sometimes completely avoid, taxes and insure that the family and important employees get what they deserve, instead of what is left after taxes.

2)      Risk

The longer owners wait to design and implement a succession plan, the greater the risk that the plan will not meet their goals.

3)      Options

The longer succession planning is delayed, the fewer options owners have to meet their goals.

4)      Control

By planning for succession, the business owner retains control over the outcome.

5)      Value

When a business owner does not implement a succession plan before he or she is disabled or dies, the value of the business often drops rapidly.

The succession planning process, in its simplest form, has three stages:

(1) Identify the goals.

(2) Determine how best to meet the goals.

(3) Implement the plan.

A good succession plan will:

1) meet the needs and goals of the business owner; and

2) meet the needs of the other important stakeholders in the business.


A good planning process will:

1) involve all of the major stakeholders; and

2) retain the relationships necessary for the business to succeed and for the owner to be happy.


The goal is to design a plan that will meet the expectations and hopes of the business owner. Often the most important goals are to keep the business and family together. Therefore, it is critical to include these important stakeholders in the process.

Succession planning is difficult for a number of reasons. It raises issues of inevitable life changes, of mortality, and of changes in key personal relationships.


"When it comes to investments and pensions, you're always looking for a guy that is in your corner and Gerry Moran of Wallstone certainly is". 

Sean Twomey

Accountant, SNC Lavin

"I would give Gerry and Wallstone 11 out of 10 if it were possible. They are extraordinarily good, professional and trustworthy. They took the time to understand us and their modelling tools are able to instantly chart our options which is amazing. They are top of the range as far as I'm concerned”. 

Aidan O'Connell

Retired C.I.O, Limerick

“At our time of life my wife and I want a reasonable income and security, and Wallstone is fulfilling that role admirably.” 

John & Breda Duggan

Retired Dentist, Ennis

"For me, there is no 'fear factor' in working with Wallstone”.

Paul McCarthy

Partner, BGMS Solicitors, Limerick

"I have dealt with Ruairi McMahon over the last 10 years and am very satisfied with the financial advice he has provided to me and my clients over the years.  I have no hesitation in referring Ruairi to individuals seeking independent advice on retirement planning, investments or protection" 

Pat Kelly

Accountant, Adare, Co. Limerick

“As small business owners, we’re conscious of the importance of having a good retirement planning strategy in place to ensure we meet our retirement objectives. We’d have no hesitation in recommending Wallstone when it comes to choosing  a firm that offers flexibility, transparency and choice in terms of your financial planning needs." 

Denis & Breda Gavan

Shogon Trading Ltd., Limerick

“I’ve been dealing with Gerry Moran, director at Wallstone for over 14 years and would be happy to recommend him to any small business owner or professional who wants impartial, independent advice in relation to their investment or retirement planning needs. ” 

Anthony Browne

Partner, MCB Accountants, Limerick

“Wallstone have been looking after our retirement and investment portfolio for a number of years now and we meet regularly to review our financial plan. We would have no hesitance in recommending Wallstone to anyone serious about planning for their future and looking for advice specific to their financial goals and objectives. ”

Eugene & Breda Gantly

Why Use a CFP® ?

Anyone can call themselves a “financial planner”. However, only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CERTIFIED FINANCIAL PLANNER™ certification marks. When choosing a financial planner,  you need to be confident that the individual you select to assist you map out a financial plan is both competent and ethical. In Ireland, the Financial Planning Standards Board Ireland Limited (“FPSB Ireland”) administers the CERTIFIED FINANCIAL PLANNER™ certification programme.

2014-06-12 07.17.49-4To obtain CFP certification, individuals must meet rigorous initial certification requirements adapted to Irish marketplace needs by FPSB Ireland. To maintain their right to use the CFP marks, CFP professionals must complete ongoing renewal requirements.

The initial CERTIFIED FINANCIAL PLANNER™ certification process rests on the ‘Four Es’ (Education, Examination, Experience and Ethics). To become certified to use the CFP marks, an individual must meet country-specific requirements in the following areas:

Education: Candidates for CFP certification must master theoretical and practical personal financial planning knowledge by completing a comprehensive course of study which is approved by FPSB Ireland.
Examination: Candidates for CFP certification must pass a comprehensive CFP Certification Examination that tests their ability to apply integrated financial planning knowledge to real world client situations. Based on regular research of what planners do, the CFP Certification Examination covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance.
Experience: Candidates for CFP certification must have a minimum of three years’ experience in the personal financial planning process prior to being awarded CFP certification to ensure that they possess financial counselling skills in addition to personal financial planning knowledge.
Ethics: As a final step to certification, candidates for CFP certification must agree to abide by a strict Code of Ethics that defines their ethical responsibilities to the public, clients and employers. CERTIFIED FINANCIAL PLANNER™ professionals must disclose any investigations or legal proceedings related to their professional or business conduct and agree to act fairly, diligently and with integrity, offering clients professional services that are objective and based on clients’ needs. CFP professionals must disclose in writing to clients information about their sources of compensation and conflicts of interest.
Continuing Education: CERTIFIED FINANCIAL PLANNER™ professionals are required to maintain technical competence and fulfill ethical obligations. Every two years, they must complete at least 30 hours of continuing education to stay current with developments in the personal financial planning profession. At least two of these hours must be spent studying or discussing the CERTIFIED FINANCIAL PLANNER™ professional’s Code of Ethics and/or Professional Practice Standards. In addition to the continuing education requirement, CFP professionals must disclose any public, civil, criminal or disciplinary actions that may have been taken against them during the certification period. CFP Certificants must also submit an Annual Renewal Declaration to retain certification.

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Tel.      +353 61 440044

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Tel.      +353 61 440044